Executive Summary
A Pan-India sustainable packaging leader needed one platform to scale on
Lsquare Eco-products transcends traditional packaging by pioneering Just-in-Time (JIT) deliveries while prioritising sustainability. Their JIT delivery approach ensures packaging materials arrive precisely when needed, minimising storage costs and reducing waste, while their eco-friendly packaging solutions help clients meet environmental goals and enhance sustainability efforts.
With a creative design team, bespoke engineered solutions, and a presence across Bangalore, Pune, and Chandigarh, Lsquare offers comprehensive Pan-India coverage backed by state-of-the-art machinery. Their paper honeycomb material — used across packaging, furniture, doors, and even military logistics — reflects a business built on versatility as much as sustainability.
As the company grew, their internal systems couldn’t keep pace. They selected KG CRM Solutions (Zoho Authorised Partner) to design and deliver a unified Zoho One platform.
The Challenge
A costly, complex Salesforce setup couldn’t keep up with growth
Lsquare was struggling with fragmented systems and inefficient data management before adopting Zoho One. They were using platforms like Salesforce, but that was too costly and complex for a growing manufacturing business, leading to inconsistent data and inefficiencies in data maintenance.
“Handling CRM data across multiple tools made it difficult to keep information up-to-date and accessible. Managing tasks across different platforms led to disorganisation, and monitoring analytics was challenging due to the lack of a centralised dashboard.”
Pain Points
- Salesforce too costly and complex for the business’s scale
- Inconsistent data across fragmented CRM tools
- Difficulty keeping information up-to-date and accessible
- Task tracking scattered across different platforms
- No centralised dashboard for analytics and performance
Requirements
- A single platform to streamline all business processes
- Better organisation of contacts and interactions
- Seamless lead tracking and management
- Centralised task and project coordination
- A cost-effective alternative to Salesforce
The Solution
Zoho One — CRM, Projects, ERP, and Analytics on one platform
KG CRM Solutions provided a comprehensive platform using Zoho One to streamline Lsquare’s workflows and integrations, consolidating operations into a single, integrated platform. The system was set up with 30 users for CRM and 8 users for Zoho Projects, ensuring the entire team could effectively utilise the new solution.
Zoho CRM
Centralises customer data, tracks interactions, and helps in nurturing leads effectively — managing leads and customer relationships for 30 users.
Zoho Projects
Manages tasks and project workflows — organising project tasks, tracking progress, and facilitating team collaboration for 8 users.
EzyERP Integration
Integrated with Zoho Projects for invoice management — streamlining invoicing and connecting financial data with project management tools.
Zoho Analytics
Real-time insights into performance metrics through customised dashboards, enabling better monitoring and strategic decision-making.
Zoho Workplace
Offers tools for efficient collaboration, helping streamline project planning, tracking, and team communication alongside Projects.
Single Integrated Platform
Integrates CRM, project management, and financial data into a single platform, improving efficiency, accuracy, and reducing manual work.
Implementation
From brief to live platform
One more Happy Client
Results
One workflow — from data capture to contract management
Zoho One integrates a wide range of applications into a single platform, eliminating the need for multiple tools and spreadsheets — helping Lsquare maintain consistent and accurate data. Zoho CRM provides robust features for managing customer relationships and tracking interactions, ensuring all CRM data is organised and accessible in one place.
Zoho Projects and Zoho Workplace streamline task management and team collaboration, while Zoho Analytics enables real-time monitoring of performance metrics through customised dashboards. Zoho One has enabled Lsquare to manage their entire workflow — from data capture to contract management and communication — in a unified system, improving productivity and giving them a more organised, efficient approach to their business processes.